International Business: The Challenge of Global Competition
Released: Oct 01, 1998
Publisher: McGraw-Hill Education (ISE Editions)
Format: Paperback, 693 pages
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Description:
Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally – creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environments:
- competitive
- distributive
- economic
- socioeconomic
- financial
- legal
- physical
- political
- sociocultural
The relationship of the forces in foreign and domestic environments forms the basis of Ball & McCulloch’s International Business model.
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