International Business: The Challenge of Global Competition
Description:
Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally – creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environments:
- competitive
- distributive
- economic
- socioeconomic
- financial
- legal
- physical
- political
- sociocultural
The relationship of the forces in foreign and domestic environments forms the basis of Ball & McCulloch’s International Business model.
Best prices to buy, sell, or rent ISBN 9780071154437
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