Fundamentals of Marketing
ISBN-10:
0071136703
ISBN-13:
9780071136709
Author(s): WILLIAM J. STANTON; Bruce J. Walker
Edition: 10Rev Ed
Released: Nov 01, 1993
Publisher: McGraw-Hill Education (ISE Editions)
Format: Paperback, 736 pages
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Description:
The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.
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