Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

Marketing (with CD) (Special Indian Edition)

Ajay Pandit

Bruce J. Walker

ETZEL

William Stanton

MC GRAW HILL INDIA

The ninth edition of this book includes new material on consumer behaviour, retailing, and channels of distribution. The various sections are leavened with case studies. The book aims to give students a practical understanding of how marketing operates in business today.

Fundamentals of Marketing

Business & Money

WILLIAM J. STANTON

Michael J. Etzel

Marketing & Sales

McGraw-Hill Education (ISE Editions)

Montrose S. Sommers

James G. Barnes

Mcihael J. Etzel

McGraw-Hill Ryerson, Limited

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Books by Bruce J. Walker