Cases in E-Commerce
ISBN-10:
0071124128
ISBN-13:
9780071124126
Author(s): Jeffrey Rayport
Edition: International Student Ed
Released: Jun 01, 2001
Publisher: McGraw-Hill/Higher Education
Format: Paperback, 0 pages
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Description:
This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.
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