'Rayport and Jaworski have defined the 'space'. "E-Commerce" is a primary weapon in the e-business frontier. Do not let your competitors read this book - buy every copy!' - Jeff Taylor, Founder and CEO, Monster.com. 'Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And - beyond that - this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools' - Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University.'"E-Commerce is the first textbook to show how firms gain competitive advantage in the New Economy. The authors introduce a number of new and innovative concepts, frameworks, and tools that benefit both students and managers. This book is destined to become the standard New Economy text in leading MBA programs' - John Quelch, Dean, London Business School.'This is a wonderfully designed pedagogical device.  The chapters build foundationally, so as to empower the student to deal with unique New Economy concepts, like the DCF approach to valuation etc., towards the end. The chapters are filled with case vignettes, viewpoints, and thought bytes that draws the self-selected reader in, and engages them in a sophisticated debate regarding the Internet economy. The highlight of the book, for me, was the way linkages were provided to existing management concepts. Thus the reader is not left wondering what the connection to the old paradigm is, in fact the reader gets a working dose of those ideas in the book chapters. This makes the book a stand-alone, comprehensive text with a cutting-edge tone and content' - Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration Harvard Business School.

E-commerce

Jeffrey Rayport

McGraw-Hill/Higher Education

This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.

Cases in E-Commerce

Are you ready to manage in the New Economy? e-Commerce Companion

Computers & Technology

Bernie Jaworsky

Internet & Social Media

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Books by Jeffrey Rayport