American Electric: Introduction to Telecommunications and Electronic Media

This text explores the impact of the electronic media - radio, television, and cable television - on society. The book highlights the current trends, economics, employment opportunities, and future directions of the electronic media. Special care has been taken to develop pedagogical aids which help illuminate concepts and fascilitate studying. The book offers a brief look at the broadcasting industries and their effect on the popular culture, and provides an in-depth look at the role of programming. It also provides a detailed history of radio. Boxes, which figure throughout the text highlight important individual contributions in the field. A section at the beginning of each chapter highlights the most important points and serves as a reference. Questions help students consider how and why mass media work the way they do. "References and Resources" and "Key Terms" are listed at the end of each chapter. A glossary at the end of the text defines important terms.