This text explores the impact of the electronic media - radio, television, and cable television - on society. The book highlights the current trends, economics, employment opportunities, and future directions of the electronic media. Special care has been taken to develop pedagogical aids which help illuminate concepts and fascilitate studying. The book offers a brief look at the broadcasting industries and their effect on the popular culture, and provides an in-depth look at the role of programming. It also provides a detailed history of radio. Boxes, which figure throughout the text highlight important individual contributions in the field. A section at the beginning of each chapter highlights the most important points and serves as a reference. Questions help students consider how and why mass media work the way they do. "References and Resources" and "Key Terms" are listed at the end of each chapter. A glossary at the end of the text defines important terms.

American Electric: Introduction to Telecommunications and Electronic Media

Whetmore, Edward Jay

Business & Money

Mcgraw-Hill College

Mediamerica: Form, content, and consequence of mass communication

Politics & Social Sciences

Social Sciences

Wadsworth Pub. Co.

The magic medium: An introduction to radio in America

Book traces the birth of Mass Communications focusing on Form, Content and Consequence.

Mediamerica: Form, content, and consequence of mass communication (Wadsworth series in mass communication)

<p>Original owner - gently used copy.  Hightlighting of text throughout.  Pages in mint condition though. Softcover in overall excellent condition - few minor corner dings - but protected with clear plastic contact paper.</p>

Mediamerica, Mediaworld: Form, Content, and Consequence of Mass Communication

Industries

<p>Mediamerica, Mediaworld shows you the form, content, and consequences of mass communication, illustrating the dynamics of each major media industry with recent examples and reports from the field. Whetmore also takes you into the history of each medium, illuminating the enduring issues and challenges shared by them all.</p>

Mediamerica/Mediaworld, Updated (Mass Communication and Journalism)

Wadsworth Publishing

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Books by Whetmore, Edward Jay