The New Positioning: The Latest on the World's #1 Business Strategy
Released: May 01, 1997
Publisher: McGraw–Hill Education
Format: Paperback, 173 pages
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Description:
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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