The New Positioning: The Latest on the World's #1 Business Strategy

The New Positioning: The Latest on the World's #1 Business Strategy image
ISBN-10:

0070653283

ISBN-13:

9780070653283

Edition: 1
Released: May 01, 1997
Format: Paperback, 173 pages
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Description:

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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