Marketing Research
Released: Dec 01, 1997
Publisher: McGraw–Hill Education
Format: Hardcover, 0 pages
Related ISBN: 9780079136701
Description:
This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a market research project, from the initial formulation to the final report and includes case studies and Internet exercises.
Best prices to buy, sell, or rent ISBN 9780070624825
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