Marketing Research: A Problem-Solving Approach
ISBN-10:
0079136702
ISBN-13:
9780079136701
Author(s): Sudman, Seymour; Blair, Edward
Edition: Book and Disk
Description:
This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
Best prices to buy, sell, or rent ISBN 9780079136701
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