Marketing: Concepts and applications (McGraw-Hill series in marketing)

Marketing: Concepts and applications (McGraw-Hill series in marketing) image
ISBN-10:

0070552517

ISBN-13:

9780070552517

Edition: 2nd
Released: Jan 01, 1983
Publisher: McGraw=Hill
Format: Paperback, 715 pages
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Description:

21 chapters. Headings include: The Controllable and Uncontrollable Variables of Marketing; Management of Marketing Information; Marketing Research; Looking at the Market; Social Influences on Exchange Behavior; Individual Influences on Exchange Behavior; New Product Development; Determining and Managing the Marketing Channels; Personal Selling and Sales Promotion; Planning your Career in Marketing, and much more.












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