21 chapters. Headings include: The Controllable and Uncontrollable Variables of Marketing; Management of Marketing Information; Marketing Research; Looking at the Market; Social Influences on Exchange Behavior; Individual Influences on Exchange Behavior; New Product Development; Determining and Managing the Marketing Channels; Personal Selling and Sales Promotion; Planning your Career in Marketing, and much more.

Marketing: Concepts and applications (McGraw-Hill series in marketing)

Business & Money

Schewe, Charles D.

Management & Leadership

McGraw=Hill

Marketing: Concepts and applications (McGraw-Hill series in marketing) [Jan 01, 1980] Schewe, Charles D ...

Marketing: Concepts and Applications (Patterns in Literary Art)

McGraw-Hill Companies

Marketing: Principles and Strategies

Marketing & Sales

Random House, Inc.

The Portable MBA in Marketing

Answers the manager's need for marketing expertise by presenting the facts of an MBA program and the advice of authoritative practitioners. Focuses on methods and ideas which enable readers to manage better by being more customer-oriented, explores ways to out-perform competitors, and anticipates future trends. Amply illustrated with real-life examples plus current case histories.

The Portable MBA in Marketing (Portable MBA Series)

Hiam, Alexander

wiley

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: * New negotiation skills for salespeople * Current marketing strategies * Innovative approaches to qualitative research that deepen your understanding of your customers * Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition * The Portable MBA in Economics * The Portable MBA in Entrepreneurship, Second Edition * The Portable MBA in Finance and Accounting, Second Edition * The Portable MBA in Investment * The Portable MBA in Management * The Portable MBA in Marketing, Second Edition * The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy * New Product Development * Total Quality Management, Second Edition * Psychology for Leaders * Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide.

If you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right? 
Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."

Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Meredith, Geoffrey E.

Karlovich, Janice

<ul>
<li>Explains the author ?s concept of ?cohorts?, a new way of looking at age groups by examining what affected people in their formative years of 17-21.</li> <li>Outlines the seven generational groups that are currently affecting the workplace?and the new ones that are emerging.</li> <li>Presents new managing models and practical advice, based on the author?s experience with Fortune 500 companies, for working effectively with various age groups.</li> <li>Discusses key physical, socioeconomic, and emotional factors that influence a particular generation?s behavior or profile.</li> </ul>

Managing by Defining Moments: Americas 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

A guide to significant trends in marketing covers topics such as product planning and development, marketing research, global marketing, the role of the customer, and quality in the marketing process.

The Portable MBA in Marketing (Portable MBA Series (Beverly Hills, Calif.).)

Dove Entertainment Inc

Book by Blanchard, Et Al, Nelson, Robert, Schewe, Charles D.

Exploring the World of Business

Nelson,Robert

Blanchard, Et Al

W.H.Freeman & Co.

See the best price to sell, buy, or rent books by Schewe, Charles D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Schewe, Charles D.

See the best price to sell, buy, or rent books by Schewe, Charles D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: Concepts and applications (McGraw-Hill series in marketing)

Marketing: Concepts and Applications (Patterns in Literary Art)

Marketing: Principles and Strategies

The Portable MBA in Marketing (Portable MBA Series)

The Portable MBA in Marketing

The Portable MBA in Marketing

Defining Markets, Defining Moments: America's 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Managing by Defining Moments: Americas 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

The Portable MBA in Marketing (Portable MBA Series (Beverly Hills, Calif.).)

Exploring the World of Business