Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Name: Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)
Brand: Mcgraw-Hill College
SKU: 9780070387676
Rating: 4.2 (4 reviews)
ISBN: 9780070387676

Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing) image

ISBN-10:

0070387672

ISBN-13:

9780070387676

Author(s): Loudon, David L.; Della Bitta, Albert J.

Edition: Subsequent

Released: Jan 01, 1993

Publisher: Mcgraw-Hill College

Format: Hardcover, 788 pages

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Book by Loudon, David L., Della Bitta, Albert J.

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