Consumer Behavior: Concepts and Applications (McGraw-Hill Paperbacks)

Business & Money

Loudon, David L.

Management & Leadership

McGraw-Hill Companies

"Consumer Behaviour, 4/e", is written as an introduction to consumer behaviour for the advanced marketing student and is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. It starts with a macro approach, moving in a logical progression from the societal (extremal influences) to the level of the individual, and incorporates marketing realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. The pedagogical elements of the text also include a list of learning objectives and opening vignettes at the start of each chapter. A highly distinctive feature of this edition is the new comprehensive chapter on Organizational Buying Behaviour which broadens the conception of the consumer to include industrial markets. The material in the chapter on cultures and subcultures has been substantially revised and expanded, and now provides more coverage than most texts. 17 and 20 cases are new and offer opportunities for extensive discussion. Also available - instructor's manual (ISBN 0-07-038768-0), test bank (0-07-038769-9) and overhead transparencies (0-07-074484-x).

Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Book by Loudon, David L., Della Bitta, Albert J.

Della Bitta, Albert J.

Mcgraw-Hill College

Consumer Behavior

Economics

McGraw=Hill

The Essentials of Marketing Research

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:  Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Wrenn, Bruce

Stevens, Robert E.

Silver, Lawrence

Marketing & Sales

Routledge

With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies.Strategic Planning for Private Higher Education will inspire you to make planning happen in a manner that will change the future and make a difference in the life of your institution. You’ll see the strategic planning process from a senior administrator’s perspective in real-time, with the idea of empowering all participating stakeholders for input and ownership of the process. This book shows education administrators, faculty, and students how to: 
<ul>
<li>develop a vision that is understood, shared, and acted upon </li>
<li>create a mission that adequately communicates “who we are,” to be used in guiding every decision of the institution </li>
<li>meet accreditation requirements of institutional effectiveness </li>
<li>scan and analyze the external environment for changes that create either opportunities or threats to the institution </li>
<li>establish and implement strategy, tactics, and action plans </li>
<li>evaluate and control the strategic planning process </li>
<li>assess the cultural and internal situationThe book’s end-of-chapter questions provide projects and assignments that reinforce the text materials. Also included are sample strategic plans for departments, schools, and colleges illustrating how to apply textual concepts and principles. Yet another valuable feature of Strategic Planning for Private Higher Education is its presentation of a “master” case study illustrating a number of key points, including: interaction between a college president and board of trustees, the use of a strategic planning task force to collect primary data and to expand participation, rewriting the mission statement of the college, and an illustration of a strategic planning calendar in relation to the budgeting calendar.</li>
</ul>

Strategic Planning for Private Higher Education (Haworth Marketing Resources)

Hunt, Carle M

Migliore, R. Henry

Oosting, Kenneth W.

Book by Loudon, David L., Warren, William E., Wrenn, Bruce, Stevens, Robert E.

Marketing Planning Guide, Second Edition (Haworth Marketing Resources)

Warren, William E.

Wrenn Ph.D., Bruce

Haworth Press

Strategic Planning for Collegiate Athletics

Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high school or recreational programs), this valuable resource will help you analyze your organization's environment, set objectives, decide on specific actions, and obtain feedback to create a dynamic plan for your department. Addressing the advantages of devising a blueprint for your athletic enterprise--such as knowing what to expect of colleagues and having a clear picture of future directions--Strategic Planning for Collegiate Athletics offers you easily implemented methods and suggestions to help your athletic department develop a map toward greater success and achievement.According to a recent survey, athletic departments are much more effective when efficient and formal planning occurs every year and a long-range plan is in place. Strategic Planning for Collegiate Athletics provides you with a proven formula to help your athletic program expand and succeed at a higher level. This book gives insight into: 
<ul>
<li> using a team-building approach to plan and to develop leaders and involve a broad range of people in the planning process </li>
<li> choosing which type of plan, strategic or tactical, is the best option for your organization </li>
<li> performing a SWOT analysis of your department (Strengths, Weaknesses, external Opportunities, and Threats) to help you garner important information and identify critical areas for improvement </li>
<li> setting strong objectives that identify specific results in key areas, state specific time periods for projects, and that are consistent with organizational standards and purposes </li>
<li> devising operational, production, finance, and communication plans to efficiently fulfill your goals and objectives </li>
<li> conducting a detailed planning audit of personnel, data, and reporting format to identify actions that will improve your planning process Containing helpful worksheets, outlines, and charts, Strategic Planning for Collegiate Athletics includes examples and suggestions from real-life athletics management situations. This invaluable guide will assist you in creating an ambitious and knowledgeable marketing plan for your athletic program that will bring pride, heightened success, and financial benefits to your organization.</li>
</ul>

Health, Fitness & Dieting

Winston, William

Yow, Deborah A

Bowden, William W

Nutrition

Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student athletes, parents of athletes, educators, and social and behavioral science researchers will benefit from this examination of what stress is, the different types of stress, and what factors can contribute to anxiety. Containing insight from hundreds of student athletes, coaches, and administrators, this vital book offers you proven research, clear explanations, and recommended suggestions that will enable you to cope with stress and not let it affect your job or your game.Examining how both males and females perceive stress, Stress in College Athletics explores developmental differences between the genders to explain the ways in which the two groups react to and deal with stress. Discussing the challenges that you deal with every day, this valuable book offers you several proven suggestions and methods to help reduce stress, including: 
<ul>
<li> Using coping techniques, such as physical exercise (other than the sport you play), recreational activities, muscle relaxation, biofeedback, and meditation </li>
<li> Doing things for others and looking to your own spirituality in order to alleviate anxiety </li>
<li> Eliminating factors such as fatigue and inferior health in order to avoid the negative emotions of jealousy, fear, and anger that can lead to tension and anxiety </li>
<li> Learning how to relieve stress in your immediate environment (on the sidelines, in the audience, or during a test) through simple, effective, and inconspicuous exercises </li>
<li> Adapting procedures for self-modification of behavior, such as identifying a behavior you want to change, thinking about the result of that behavior and how often it occurs, and reforming that conduct </li>
</ul>Through practical research, theories about stress and its causes and effects, and insight from peers, this excellent resource offers suggestions for further inquiry in the field of college athletics and stress. Complete and thorough, Stress in College Athletics will provide you with the necessary tools to help you create a personal stress management system that will improve your well-being in and out of the athletic forum.

Stress in College Athletics: Causes, Consequences, Coping

Humphrey, James H.

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