Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing image
ISBN-10:

0070111243

ISBN-13:

9780070111240

Edition: First Edition
Released: Jan 01, 1993
Publisher: McGraw=Hill
Format: Hardcover, 308 pages
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Description:

Clears up misconceptions about marketing, looks at specific cases, and offers practical advice on assessing a marketing approach

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