The 11 Immutable Laws of Internet Branding
ISBN-10:
0060196211
ISBN-13:
9780060196219
Author(s): Ries, Al; Ries, Laura
Edition: First Edition, First Printing
Description:
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.
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