Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future image
ISBN-10:

0060157801

ISBN-13:

9780060157807

Edition: First Edition
Released: Jan 01, 1987
Publisher: Harpercollins
Format: Hardcover, 450 pages
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Description:

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends












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