Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
ISBN-10:
0060157801
ISBN-13:
9780060157807
Author(s): Byrne, John A.; Sculley, John
Edition: First Edition
Description:
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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