INTERNATIONAL BUSINESS, 3/E

This text reflects the realities of educational and marketplace needs. It goes beyond a discussion of the glamorous operations of the multinational corporations and includes the operational concerns of small and medium-sized firms. International business is examined from a truly global perspective rather just the view from the United States. The reality of the interplay between business and government is specifically addressed by presenting business as well as policy concerns. The important social dimensions of ethics and the environment are fully intergrated into the material. This text retains strong theory base but at the same time reflects the managerial concerns of those who work on the front lines of the business world.