<p>This text reflects the realities of educational and marketplace needs. It goes beyond a discussion of the glamorous operations of the multinational corporations and includes the operational concerns of small and medium-sized firms. International business is examined from a truly global perspective rather just the view from the United States. The reality of the interplay between business and government is specifically addressed by presenting business as well as policy concerns. The important social dimensions of ethics and the environment are fully intergrated into the material. This text retains strong theory base but at the same time reflects the managerial concerns of those who work on the front lines of the business world.</p>

INTERNATIONAL BUSINESS, 3/E

Business & Money

Czinkota, Michael R.

Ronkainen, Ilkka A.

Moffett, Michael H.

Management & Leadership

Hinsdale, Illinois, U.S.A.: Dryden Pr

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Books by Hinsdale, Illinois, U.S.A.: Dryden Pr

See the best price to sell, buy or rent books by the Hinsdale, Illinois, U.S.A.: Dryden Pr publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

INTERNATIONAL BUSINESS, 3/E