International Marketing

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International Marketing image
ISBN-10:

0030970539

ISBN-13:

9780030970535

Edition: 6th
Released: Jan 01, 1994
Publisher: Dryden Pr
Format: Hardcover, 0 pages

Description:

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

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