International marketing (The Dryden Press series in marketing)

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International marketing (The Dryden Press series in marketing) image
ISBN-10:

0030392969

ISBN-13:

9780030392962

Author(s): TERPSTRA, Vern
Edition: 2nd
Released: Jan 01, 1978
Publisher: The Dryden Press
Format: Hardcover, 610 pages

Description:

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

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