International Marketing (Dryden Press Series in Marketing)

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International Marketing (Dryden Press Series in Marketing) image
ISBN-10:

0030327679

ISBN-13:

9780030327674

Edition: 5th
Released: Dec 01, 1990
Publisher: Dryden Press
Format: Hardcover, 714 pages

Description:

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

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