Persuasive Communication
ISBN-10:
0030633591
ISBN-13:
9780030633591
Author(s): Cody, Michael J.; Bettinghaus, Erwin P.
Edition: Subsequent
Released: Jan 01, 1987
Publisher: Holt; Rinehart; Winston
Format: Hardcover, 304 pages
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Description:
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
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