This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

Persuasive Communication

Politics & Social Sciences

Cody, Michael J.

Bettinghaus, Erwin P.

Social Sciences

Cengage Learning'

Holt; Rinehart; Winston

Written by three highly respected scholars, Interpersonal Communication: A Goals-Based Approach is the product of more than 70 combined years of teaching and research excellence. The text provides students with a thorough introduction to the vast body of scholarship in the field while showing how understanding and applying the research helps us achieve our interpersonal communication objectives, whether our goals are self-presentational, relational or instrumental.

Interpersonal Communication: A Goals-Based Approach

Reference

Canary, Daniel J.

Manusov, Valerie L.

Words, Language & Grammar

St Martins Pr

Written by three highly respected scholars, Interpersonal Communication: A Goals-Based Approach is the product of more than 70 combined years of teaching and research excellence. The text provides students with a thorough introduction to the vast body of scholarship in the field while showing how understanding and applying the research helps us achieve our interpersonal communication objectives, whether our goals are self-presentational, relational or instrumental.

Bedford/St.Martin's

Interpersonal Communication: A Goals Based Approach

Sex Differences and Similarities in Communication (Routledge Communication Series)

Men and women differ, to be sure, and numerous academic and lay books have exploited those differences. This book does not presume that sex and gender differences occur in all communication between people. Rather, it explores where and when such differences occur. In other words, it examines sex differences in the way that men and women communicate within the context of sex similarities, and attempts to present a balanced approach to the topic.  Many books explore sex differences by examining power issues or the communication of intimacy. This volume explores both tendencies to control and to express oneself for purposes of intimacy. The wide range of topics discussed will appeal to everyone interested in sex differences -- those who examine issues of control as well as issues surrounding intimacy.  This book offers a blend of theoretical statements and empirical studies. That is, some chapters deal exclusively with expanding understanding of sex differences in communication, whereas other chapters investigate timely issues in reports of original research. The range of topics the contributors explore is substantial, and their essays are grouped according to two familiar dimensions of interaction: affect and control.  The book opens with a debate about the degree to which men and women are different. It then offers more abstract and theoretical discussions about where sex differences and similarities reside. The volume concludes with several specific empirical investigations of important research issues.

Self-Help

Relationships

Psychology Press

Explaining One's Self To Others

McLaughlin, Margaret L.

Read, Stephen John

Taylor&Francis

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Books by Cody, Michael J.