Persuasive Communication
ISBN-10:
0030553520
ISBN-13:
9780030553523
Author(s): Cody, Michael J.; Bettinghaus, Erwin P.
Edition: 5
Description:
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.