Marketing Research Method Foundations 7e
Description:
OVERVIEW
This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.
This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.
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