Consumer Behavior
Description:
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Best prices to buy, sell, or rent ISBN 9780030211089
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The Consumer Behavior book is in very low demand now as the rank for the book is 8,339,817 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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