Consumer Behavior
Released: Jul 06, 2000
Publisher: South-Western College Pub.
Format: Hardcover, 592 pages
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Description:
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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