Consumer Behavior
0324271972
9780324271973
Description:
CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.
Best prices to buy, sell, or rent ISBN 9780324271973
Frequently Asked Questions about Consumer Behavior
The price for the book starts from $12.89 on Amazon and is available from 11 sellers at the moment.
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The Consumer Behavior book is in very low demand now as the rank for the book is 2,232,588 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Consumer Behavior book within the last three months was on October 23 and it was $1.23.