A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

Marketing Decisions for New and Mature Products

Business & Money

Robert D. Hisrich

Marketing & Sales

Prentice Hall (Higher Education Division, Pearson Education)

"Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Entrepreneurship

McGraw-Hill/Higher Education

Entrepreneurship, by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

Business Development & Entrepreneurship

Irwin/McGraw/Hill

The text is intended for the undergraduate course in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner.

Entrepreneurship: Starting, Developing, and Managing a New Enterprise

Management & Leadership

Irwin Professional Publishing

Book by Robert D. Hisrich, Michael P. Peters

Marketing Decisions for New and Mature Products: Planning, Development and Control

Michael P. Peters

Merrill Pub. Co

A practical approach for entrepreneurs and investors Entrepreneurial Finance provides readers with the fundamental knowledge to finance, start, grow, and value new ventures, without the complex finance terms and calculations. This comprehensive yet practical approach incorporates a global perspective that appeals to entrepreneurs, investors, and students with diverse backgrounds, knowledge, and experience. From Facebook to Camera+, Gary Gibbons, Robert D. Hisrich, and Carlos M. DaSilva use real-world examples and their professional experiences to bring concepts to life. This text is one of the most readable books in the market without compromising high quality content and resources.

Entrepreneurial Finance: A Global Perspective

Gibbons, Gary E. (Eugene)

DaSilva, Carlos Marques

Finance

Sage Publications, Inc.

With the increasing interest in entrepreneurship, a wealth of new ideas and technologies, and a need for new sources of revenue, the focus of this book is to provide insights on the process, elements, and activities needed for a university to successfully create new entrepreneurial ventures. The topics covered include: establishing the process itself, patents and copyrights, the role of incubators and accelerators, and funding sources for starting and growing the new ventures. This book provides the basics for a university to fulfill its third mission -- to positively impact the well being of the surrounding area and the local, national, and world economies.

ACADEMIC ENTREPRENEURSHIP: CREATING THE ECOSYSTEM FOR YOUR UNIVERSITY

Tony Stanco

Helena S Wisniewski

World Scientific Publishing Co.

See the best price to sell, buy, or rent books by Robert D. Hisrich. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Robert D. Hisrich

See the best price to sell, buy, or rent books by Robert D. Hisrich. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Decisions for New and Mature Products

Entrepreneurship

Entrepreneurship

Entrepreneurship: Starting, Developing, and Managing a New Enterprise

Marketing Decisions for New and Mature Products: Planning, Development and Control

Entrepreneurial Finance: A Global Perspective

ACADEMIC ENTREPRENEURSHIP: CREATING THE ECOSYSTEM FOR YOUR UNIVERSITY