Social Marketing

Social Marketing image
ISBN-10:

0029184614

ISBN-13:

9780029184615

Author(s): Kotler,Philip
Released: Oct 30, 1989
Publisher: Free Press
Format: Hardcover, 401 pages
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Description:

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups












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