Business is a Contact Sport
ISBN-10:
0028641639
ISBN-13:
9780028641638
Author(s): Richardson, Tom; Vidaurreta, Augusto
Edition: First Edition
Description:
Offers 12 crucial principles for managing business relationships as assets, at every level of the company. Offers a detailed understanding of this special relationship, showing what tools to use and who to know to succeed in any business. Introduces the Relationship Asset Management paradigm, based on these ideas.
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