Marketing
ISBN-10:
0023347007
ISBN-13:
9780023347009
Author(s): Berman, Barry; Evans, Joel R.
Edition: 2nd Edition
Description:
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
Best prices to buy, sell, or rent ISBN 9780023347009
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