Marketing
ISBN-10:
0023347007
ISBN-13:
9780023347009
Author(s): Berman, Barry; Evans, Joel R.
Edition: 2nd Edition
Released: Jan 01, 1985
Publisher: Macmillan Library Reference
Format: Hardcover, 0 pages
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Description:
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
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