Marketing Research - Textbook Only

Marketing Research - Textbook Only image
ISBN-10:

0005986540

ISBN-13:

9780005986547

Author(s): Carl McDaniel
Edition: 6th Edition 2005
Released: Jan 01, 2005
Format: Hardcover, 617 pages
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Description:

Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

























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