Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

Marketing Research - Textbook Only

Carl McDaniel

John Wiley & Sons, Incorporate

MKTG

Joe Hair

Charles W. Lamb Jr.

Kim Snow

Marc Boivin

David Gaudet

Study Guide for the Future of Business

Lawrence Gitman

Reference

South-Western/Thomson Learning

MKTG (MindTap Course List)

Charles W. Lamb

Joe F. Hair

Cengage Learning'

Cengage Limited

MKTG 4, Instructors Edition

Charles, Lamb

Joseph Hair

South-Western

<p>This comprehensive text takes a strong managerial approach to teaching marketing research skills and concepts while maintaining its strong, competitive coverage of quantitative methods. The new edition features extensive updates and revisions to pedagogy, content, supplements and design to maintain and enhance its traditionally high quality and enjoyable style. Contemporary Marketing Research contains strong technology and Internet coverage, both within the text and at a dedicated instructor/student web site (mcdaniel.swcollege.com) which provides dynamic teaching and learning resources with a strong technology dimension. With this text, students learn now only how to conduct marketing research, but also how to use and interpret resulting information within any marketing job.</p>

Contemporary Marketing Research

Business & Money

Marketing & Sales

South-Western Pub.

Marketing Research

Roger Gates

Custom Marketing for NAU

South-Western College/Wes

<p>MKTG Online allows students to study how and when they want. MKTG Online allows easy exploration of the content anywhere?including on a smartphone! Using the innovative StudyBoard, students can collect notes and StudyBits™ throughout the product and can leverage a series of tags and filters to organize and personalize their study time.</p>

MKTG Online, 1 term (6 months) Printed Access Card for Lamb/Hair/McDaniel’s MKTG 11

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Books by Carl McDaniel