Marketing Research - Textbook Only

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Marketing Research - Textbook Only image
ISBN-10:

0005986540

ISBN-13:

9780005986547

Author(s): Carl McDaniel
Edition: 6th Edition 2005
Released: Jan 01, 2005
Format: Hardcover, 617 pages

Description:

Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

Best prices to buy, sell, or rent ISBN 9780005986547




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