Introduction to Marketing: O'Brien, Elaine;Cooper, Marjorie J.; Madden, Charles (HarperCollins Outline)
ISBN-10:
0004990196
ISBN-13:
9780004990194
Author(s): Marjorie J. Cooper; Charles S. Madden
Edition: 2nd
Description:
This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - British Airways and Mars, popular international companies such as Reebok.
Best prices to buy, sell, or rent ISBN 9780004990194
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