This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - British Airways and Mars, popular international companies such as Reebok.

Introduction to Marketing: O'Brien, Elaine;Cooper, Marjorie J.; Madden, Charles (HarperCollins Outline)

Marjorie J. Cooper

Charles S. Madden

Business & Money

HarperCollins, Publishers

See the best price to sell, buy, or rent books by Charles S. Madden. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Charles S. Madden

See the best price to sell, buy, or rent books by Charles S. Madden. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Introduction to Marketing: O'Brien, Elaine;Cooper, Marjorie J.; Madden, Charles (HarperCollins Outline)