Introduction to Marketing (HARPERCOLLINS COLLEGE OUTLINE SERIES)
Description:
This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmental regulatory bodies; and European examples - British Airways and Mars, popular international companies such as Reebok.
Best prices to buy, sell, or rent ISBN 9780064671309
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