'The definitive academic text in PR - Comprehensive theory, contemporary ideas, international examples &amp; practical cases'

Exploring Public Relations

Business & Money

Yeomans, Liz

Marketing & Sales

Pearson College Div

The most comprehensive and engaging European Public Relations textbook available.

Tench, Ralph

Pearson

Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject.

Exploing Public Relations

Pearson/Education

Public Relations as Emotional Labour (Routledge New Directions in PR & Communication Research)

Business Culture

Routledge

Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The emotionally demanding nature of this aspirational work, and how this is symptomatic of "always on" culture, is particularly overlooked. Drawing on interviews with practitioners and agency directors, together with the author’s personal insights from observations in the field, this book fills a significant gap in knowledge by presenting a critical-interpretive exploration of everyday relational work of account handlers in PR agencies. In underscoring the relationship-driven, highly contingent nature of this work, the author shows that emotional labour is a defining feature of professionalism, even as public relations is reconfigured in the digital age. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature. Scholars, educators and research students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work.

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

Exploring Public Relations: Global Strategic Comminications

Trench, Ralph

See the best price to sell, buy, or rent books by Yeomans, Liz. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Yeomans, Liz

See the best price to sell, buy, or rent books by Yeomans, Liz. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Exploring Public Relations

Exploring Public Relations

Exploing Public Relations

Public Relations as Emotional Labour (Routledge New Directions in PR & Communication Research)

Public Relations as Emotional Labour (Routledge New Directions in PR & Communication Research)

Exploring Public Relations: Global Strategic Comminications