Exploring Public Relations: Global Strategic Comminications

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Exploring Public Relations: Global Strategic Comminications image
ISBN-10:

1292112182

ISBN-13:

9781292112183

Edition: 4
Released: Apr 11, 2017
Format: Paperback, 612 pages

Description:

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

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