Marketing Communications for Local Nonprofit Organizations

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential.Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: 
<ul>
<li> multimedia marketing, including Web conferencing </li>
<li> event planning and promotion </li>
<li> branding and positioning promotional products </li>
<li> tax, legal, cultural, and financial issues </li>
<li> and much more!Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies. </li>
</ul>

Marketing Communications for Local Nonprofit Organizations: Targets and Tools

Business & Money

Henley, Teri Kline

Self, Donald

Wymer Jr, Walter W

Economics

Routledge

Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefits—while avoiding the sometimes-hidden pitfalls—of these partnerships! In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. In this book, top researchers explore the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships that currently exist between these kinds of organizations and what the future could hold, Nonprofit and Business Sector Collaboration goes on to explore cause-related marketing, philanthropy, social enterprise, sponsorships, alliances, licensing agreements, and more. This informative book illustrates the motives for and expected outcomes of developing these collaborative business relationships, and then gets specific with insightful examinations of: <ul>
<li> the role that marketing plays in cross-sector collaboration </li>
<li> alliances (strategic partnerships, symbiotic marketing, etc.) and the characteristics each partner and the partnership itself must have to succeed </li>
<li> how the public's attitude toward a charity can change when the charity accepts corporate donations </li>
<li> how existing perceptions of a company's ethics can affect a cause-related marketing campaign </li>
<li> Pepsi's cause-related marketing campaigns in Spain—how they were perceived by the Spanish population, and their effect on the company's image there </li>
<li> how nonprofits can create successful relationships with corporate sponsors and their customers </li>
<li> how businesses and arts organizations can work together for their mutual benefit </li>
<li> and more!</li>
</ul>

Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

Samu, Sridhar

Management & Leadership

Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding. Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantages—and problems—that political marketing can bring. Topics examined in Current Issues in Political Marketing include: 
<ul>
<li> political frames 
</li>
<li> agenda setting 
</li>
<li> voter attitude 
</li>
<li> public-policy marketing 
</li>
<li> change management 
</li>
<li> relationship marketing 
</li>
<li> voter disengagement 
</li>
<li> party identification 
</li>
<li> market orientation 
</li>
<li> product anatomy 
</li>
<li> branding 
</li>
<li> segmentation 
</li>
<li> and much more!</li>
</ul>Current Issues in Political Marketing is a valuable resource for directors and managers of nonprofit and charitable organizations, and for academics working in nonprofit management and social work.

Lees-Marshment, Jennifer

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