Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, examples and political documents. The text presents the 4 Ds of Political Management - Deliberating, Designing, Doing and Dancing - to convey that Political Management is more of a dance than a march. Even presidents and prime ministers do not have enough formal authority to control the myriad of practitioners, players, processes and policies involved in 21st century governance. In this book, the author demonstrates why political practitioners in campaign teams, parties, government departments and political offices need political management tools to utilise the resources they have available and overcome multiple obstacles that practical politics presents. By offering a clear sense of what political management involves and providing the theoretical frameworks to be used in empirical research, this book will stimulate significant future study. It will be invaluable to practitioners, scholars and students in politics, government, policy, leadership, management, public administration, and political management.

Political Management

Lees-Marshment, Jennifer

Reference

Routledge

Political Management: The Dance of Government and Politics

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:   examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'? features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter.    Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.

Political Marketing: Principles and Applications

Business & Money

Marketing & Sales

Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office. Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text: <ul>
<li>examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transfer</li> <li>analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?</li> <li>features over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketing</li> <li>illustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. </li> </ul> Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.

Political Marketing

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: <ul>
<li>Understanding the market, gathering ideas, and debate </li> <li>Product development, branding and strategy </li> <li>Internal Marketing </li> <li>Communicating and connecting with the public </li> <li>Government Marketing - delivery, policy and leadership</li> </ul> With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Routledge Handbook of Political Marketing

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: <ul>
<li>New chapters on political branding and delivery marketing;</li> <li>Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations;</li> <li>Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and</li> <li>Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions </li> </ul>
Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

The Political Marketing Revolution: Transforming the Government of the UK

Politics & Social Sciences

Politics & Government

Manchester University Press

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

The political marketing revolution: Transforming the government of the UK

Current Issues in Political Marketing

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding. Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantages—and problems—that political marketing can bring. Topics examined in Current Issues in Political Marketing include: 
<ul>
<li> political frames 
</li>
<li> agenda setting 
</li>
<li> voter attitude 
</li>
<li> public-policy marketing 
</li>
<li> change management 
</li>
<li> relationship marketing 
</li>
<li> voter disengagement 
</li>
<li> party identification 
</li>
<li> market orientation 
</li>
<li> product anatomy 
</li>
<li> branding 
</li>
<li> segmentation 
</li>
<li> and much more!</li>
</ul>Current Issues in Political Marketing is a valuable resource for directors and managers of nonprofit and charitable organizations, and for academics working in nonprofit management and social work.

Wymer Jr, Walter W

Economics

See the best price to sell, buy, or rent books by Lees-Marshment, Jennifer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lees-Marshment, Jennifer

See the best price to sell, buy, or rent books by Lees-Marshment, Jennifer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Political Management

Political Management: The Dance of Government and Politics

Political Marketing: Principles and Applications

Political Marketing

Routledge Handbook of Political Marketing

Political Marketing

Political Marketing: Principles and Applications

The Political Marketing Revolution: Transforming the Government of the UK

The political marketing revolution: Transforming the government of the UK

Current Issues in Political Marketing