The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.

Management in Marketing: Basic Principles

Worsam, Mike

Business & Money

FT Prentice Hall

Marketing is designed to provide learners with an understanding of the environment within which consumers function.

Marketing: An Active Learning Approach

Meyer, Richard

Barnes,Elizabeth

McClelland, Bob

Wieseholfer, Hildegard

Marketing & Sales

Wiley/Blackwell

Effective Management for Marketing is specifically developed and written for students studying for the Effective Management for Marketing module of the CIM Advanced Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications.  It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.The book includes uniquely valuable material for the serious CIM student including · Recent examination papers· Glossary of key terms· Highly interactive text with questions, activities and highlighted key points· The ONLY workbooks to include the CIM senior examiners own specimen answers and examination reports Officially endorsed by the CIMApproved by the CIM Chief Examiner Endorsed by the CIM Senior Examiner for the Effective Management for Marketing Paper, Juanita Cockton

Effective Management for Marketing 1999-2000 (Cim Workbook Series)

Hatton, Angela

Butterworth-Heinemann

'Effective Management for Marketing 2001-2002' is a specifically tailored coursebook for students undertaking the Effective Management for Marketing module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: · a firmly international perspective · new material to cover e-marketing issues, the role and function of the managed, knowledge management and managing and improving the effectiveness of individuals · a completely revised unit on continuous assessment · new and up to date examples and case studies to illustrate the theory · additional text references and website references · preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. completely revised and updated to fit in with CIM Effective Management for Marketing syllabus officially endorsed by the CIM approved by the CIM Chief Examiner

CIM Coursebook 01/02 Effective Management for Marketing

Routledge

Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!THE COURSEBOOK:* CIM approved content for this year's course* Approved by the CIM Chief Examiner* Updated material and cases to keep you up to speed with the latest developments * New section on knowledge managementCarefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts Definitive coursebook written by an expert educator to guide you through the 2002-2003 syllabusPlus FREE online revision and course support from www.marketingonline.co.ukCustomise your learning, extend your knowledge and prepare for those examinations with this complete package for course success

CIM Coursebook 02/03: Effective Management for Marketing