<p>Presents an overview of customer-oriented planning. Provides a process for strategic and operational marketing planning that allows integration of business and marketing plans, and shows how to produce effective marketing strategies, including promotional plans. Gives insight and advice on portfolio and customer analysis, the role of the environmental audit, corporate missions, communication tools, and monitoring performance. The author is affiliated with the Chartered Institute of Marketing, and the City University Business School. Annotation c. Book News, Inc., Portland, OR (booknews.com)</p>

Definitive Guide to Marketing Planning, The

Business & Money

Hatton, Angela

Marketing & Sales

Financial Times Management

<p>First impressions count. Convince every potential client, investor, partner, customer - even your own manager - with a winning business pitch.</p>

The Definitive Business Pitch: How to make the best pitches, proposals and presentations (Financial Times Series)

Management & Leadership

Pearson Education Canada

This practical book covers all aspects of the marketing function. It sets out the fundamentals the reader needs to know to successfully market a product or service above competitors and offers case studies and examples for improving marketing techniques.

How to Be Better at Marketing (How to Be Better At...)

Kogan Page.

Effective Management for Marketing is specifically developed and written for students studying for the Effective Management for Marketing module of the CIM Advanced Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications.  It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date and exactly meet the CIM's requirements.The book includes uniquely valuable material for the serious CIM student including · Recent examination papers· Glossary of key terms· Highly interactive text with questions, activities and highlighted key points· The ONLY workbooks to include the CIM senior examiners own specimen answers and examination reports Officially endorsed by the CIMApproved by the CIM Chief Examiner Endorsed by the CIM Senior Examiner for the Effective Management for Marketing Paper, Juanita Cockton

Effective Management for Marketing 1999-2000 (Cim Workbook Series)

Worsam, Mike

Butterworth-Heinemann

See the best price to sell, buy, or rent books by Hatton, Angela. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hatton, Angela

See the best price to sell, buy, or rent books by Hatton, Angela. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Definitive Guide to Marketing Planning, The

The Definitive Business Pitch: How to make the best pitches, proposals and presentations (Financial Times Series)

How to Be Better at Marketing (How to Be Better At...)

Effective Management for Marketing 1999-2000 (Cim Workbook Series)