Navigating Corporate Cultures From Within offers a unique perspective on the management of headquarter-subsidiary-host market relationships with important insights on how to align corporate values with a localized mindset among culturally diverse employees and across a global enterprise. The shared norms and values that constitute a specific cultural setting supposedly create a common background for using a collective 'we' when referring to every individual employee in the organization. Yet, company values are engineered over time, are molded, and redesigned to match ongoing changes in both the external and internal environment, and their aim is to make the organization adapt faster to changing market conditions, globally as well as in local host markets. This study takes a closer look at the dynamic process of cultural renewal in a complex multinational organization with a particular focus on the role assumed by the individual employees. This is an entirely new way of looking at the effects of important corporate values where a common approach previously has been to look at organizational culture from a confined top management perspective. The findings in this book will be essential to the management of multinational enterprises.

Navigating Corporate Cultures From Within: Making Sense of Corporate Values Seen From an Employee Perspective (Emerald Studies in Global Strategic Responsiveness)

Business & Money

Jakobsen, Michael

Worm, Verner

Business Culture

Emerald Publishing Limited

This first book on Scandinavian companies' experience with business operations in the People's Republic of China is based on extensive interviews with Scandinavian and Chinese managers. Thorough presentations of the two cultures serve as background for the book's main chapters on four issues, identified by the author as central for intercultural dealings with the Chinese: Personalisation Networking Face Perception of time. Each chapter contains practical advice for Western business executives operating in China. Dr. Verner Worm, now at the Asia Research Unit at the Copenhagen Business School, worked for several years in China, first as a resident manager for a Danish company and later as a business consultant for a number of companies. He is fluent in Chinese.

Vikings and Mandarins: Sino-Scandinavian Business Cooperation in Cross-Cultural Settings (Copenhagen Studies in Economics and Management)

Biography & History

Handelshojskolens Forlag

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Books by Worm, Verner